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Creative Commons License – Daring Futures

Creative Commons License

Want to License Our Work?

At Daring Futures, we recognise that our research and practice is based on the work of our peers in the field, and we acknowledge their contributions and attribute accordingly.  We believe it’s fair to ask that anyone wanting to use our work in their endeavours does the same for us.

You’ll see that we’ve opted for the Creative Commons Attribution-NoDerivatives 4.0 International license on any of the items that we share.  This means that:

  • Regarding adaptations of our work – “The licensor permits others to copy, distribute, display, and perform the work, but not distribute derivative works based on it.
  • Regarding the commercial use of our work – “The licensor permits others to copy, distribute, display, and perform the work, including for commercial purposes.”

We care deeply about what we do, and we hope you do too, so here’s our current thinking for this stance.  

Daring Futures is all about Realising Ambition, and if our work supports you, or your clients in achieving this, then your efforts also contribute towards our mission. And we believe that it’s only right and proper that people are rewarded for their efforts in doing so, which is why we have granted permission for the commercial use of our work.

Daring Futures also has a strong ethical stance, and holds dear the principle of non-maleficence, or the promise to “abstain from doing harm”, as stated in hippocratic oath, undertaken by those practicing medicine.  In our experience, we have come across the works of others being used out of context and causing harm in the workplace (and beyond). This is why we ask anyone wanting to adapt our work, to make contact us so that we can be assured that if our work goes beyond our control, it will continue to uphold our principles.



For more information about Creative Commons licensing, please visit https://creativecommons.org/

Creative Commons Licence

Daring Futures Website and Content by Daring Futures Ltd is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License.
Based on a work at www.daringfutures.com.
Permissions beyond the scope of this license may be available at https://www.daringfutures.com/creative-commons-license/.

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Andrew Kidd

Andrew Kidd

In my role as map-maker, storyteller and guide, I accompany and support my clients, as we participate in their adventure.

About Daring Futures

We are Daring Futures, and we’re all about realising ambition – yours.

We have over 35 years of digital delivery experience, working with organisations large and small, in both public and private sectors, serving as trusted advisors during digital transformations.  We excel at simplifying complexity and transferring those skills, so that our clients can confidently create, operate and own their elegant solutions. 

Let us take care of the nerdy stuff, so you can focus on what really matters – building great products and a durable business.


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